Vitality Switch
Switch Nutrition

Vitality Switch

Client
Switch Nutrition
services
Product launch, Digital Strategy, Content Creation, Paid Advertising
Link

Switch had just formulated a winning product in Vitality Switch and needed a winning strategy and execution team to launch it with a bang!

The taste of Vitality Switch is unlike any other greens, so we needed people to taste it for themselves. Using video, animations and visually exciting imagery, we executed a pre-launch free Vitality Switch sachet sample campaign to get the product in peoples hands, have them taste the product for themselves and evoke conversation about the product before launch.

Not only did this excite Switch's consumers and retail accounts, but it introduced new customers into their ecosystem aswell. By the time the launch campaign kicked in, the product was already set up for success.

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