HYPE was enlisted with the task of developing a brand strategy that assisted both BSKT sales but gave back to a charity partner. Coffee for paws was the creative concept put together by HYPE which involved developing a range of BSKT Smart Cups with Frank Green with proceeds of sales of the cups and coffee purchases going back to the Animal Welfare Leage Queensland (AWLQ).
AWLQ is Queensland largest animal rescue shelter so the inclusion of our fury friends was at top of mind for the campaign. With the help of Heather Maltman who adopted her dog from AWLQ, HYPE put together a multiple touch point campaign that involved social videos, animations, DL letter box drop, in store cafe posters, social competitions and capped it of with an amazing event at BSKT Cafe that brought together 100's of people and animals together to celebrate the partnership and initiative.
We were able to achieve the following results from this campaign:
- A significant reduction in takeaway cups being used through BSKT Cafe
- 65 BSKT smart cups sold to date at a retail value of $34.95
- Over $1500 raised for the AWLQ
- A 15% increase in coffee sales for the month of October 2018 for BSKT cafe Media coverage by Sea FM