Hype worked on the campaign with the BodyScience marketing team from inception of the campaign to execution over a 6 month period.
What we were involved in:
- Brand discovery, digital strategy, campaign strategy and design, and all implementation and execution processes
- All planning and execution of content creation for the campaign based around the brands sporting partners in the NRL, Rugby Union, Olympics and it's athletes and ambassadors.
- Communication and management of assets with the brands major retail partners as well as assisting in brand activations at major events.
- All social media management, including Facebook, Instagram and YouTube platforms.
- Sales funnel and digital sales strategies and Facebook advertising execution.
- Ambassador management
- Website asset creation
- Content creation for outdoor media campaigns
- Working collectively with the brands PR agency
We were able to achieve the following results from this campaign:
- Highest conversion rate: 1100%
- Minimum weekly conversion rate: 640%
- Increased web traffic by 44%
- Increased website conversion rate
- Grew their Facebook and Instagram pages by over 140%